Imara Engineering Supplies specializes in high-quality spare parts for earthmoving machinery, offering components like engines, hydraulic pumps, undercarriages, and more. They cater to industries such as construction, civil engineering, and mining, delivering reliable, durable products to keep heavy machinery running smoothly.

Imara's online presence was not translating into business growth. They faced the following challenges:

• Low organic rankings for critical product terms.
• Inadequate local search visibility.
• Limited traffic and leads from their website.

Imara wanted an SEO strategy that would:

• Improve keyword rankings for high-value terms.
• Attract qualified leads through organic search.
• Strengthen their overall online visibility.

Technical SEO Fixes

A critical part of the strategy was addressing technical issues that hindered performance. After fixing crawlability and speed issues, we also cleaned up broken links and ensured the website was mobile-friendly.

Keyword Strategy & Content Optimization

We focused on high-intent, product-specific keywords to improve Imara's visibility for relevant search terms. Content was optimized, including the addition of detailed FAQs, product descriptions, and educational articles related to their parts and services.

Link Building

We employed a white-hat link-building strategy, securing high-quality backlinks from trusted sources, which helped strengthen the site's authority and boost rankings.