Case study · JMC Property

From a brand-new website with zero service pages to page one and cited by AI in under 12 months.

As a brand-new player in the industry.

  • Sydney buyer’s agent
  • Local SEO
  • Website search restructure
JMC Property · Buyers agent, Sydney & St George
Page oneFor priority searches
AI citedAppearing in tracked AI answers
Under 12 monthsAs a brand-new player in the industry
01The challenge

A new website, with nothing to say what JMC could be hired for.

The business was handed a brand-new website with zero service pages.

Buying a property with end-to-end representation is a different decision from hiring someone to bid at an auction. Both are services JMC provides. Without dedicated pages, someone searching for either service had little chance of landing on an explanation written for their situation.

The new site also needed to make JMC’s relevance to the St George market clear.

If a service has no page, Google and AI have nothing to recommend.

JMC’s services at handover
Full-service buyer’s agentNo page
Property evaluation & negotiationNo page
Auction bidding buyer’s agentNo page
Negotiation onlyNo page
Four services clients could hire. Zero pages explaining them.
02Our approach

One page for every service, each with its own job.

Jetleads built the Services hub and gave each offer a distinct page with a defined search intent.

We aligned the navigation and internal links to those offers. We also checked the structure around publication so prospective clients could reach the service pages from the main navigation. The pages went live in April 2026.

The new services structure
Services hub
Full-Service Buyer’s Agent
Representation through the property buying process
Property Evaluation & Negotiation
Help assessing a property and negotiating the purchase
Auction Bidding Buyer’s Agent
Someone to represent them at auction
Negotiation Only
Help negotiating on a property they have already found
03The result

Page one and cited by AI in under 12 months.

By September, Search Console showed visibility for searches associated with the St George area.

Individual service pages began earning organic visibility and clicks. Within the first year, JMC reached page one for priority searches, appeared in tracked AI answers and outranked competitors on selected local searches.

A prospective buyer searching for auction representation or negotiation support now has a relevant page to land on. That page can answer the specific question that brought them to the site and show them how to enquire.

Each service now has a page that can be found, cited and chosen.

Page oneFor priority searches
AI citedAppearing in tracked AI answers
Under 12 monthsAs a brand-new player in the industry
A brand-new player→Outranking competitors on selected local searches
Give each of your services a page customers can find

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